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    <title>JosseyBass: All New Business Titles</title>
    <link>http://www.josseybass.com/WileyCDA/Section/id-131454.html</link>
    <description>New Business titles on josseybass.com</description>
    <copyright>Copyright &amp;copy; 2000-2008 by John Wiley &amp;amp; Sons, Inc. or related companies. All rights reserved.</copyright>
    <pubDate>Tue, 02 Dec 2008 23:57:16 GMT</pubDate>
    <dc:date>2008-12-02T23:57:16Z</dc:date>
    <dc:rights>Copyright &amp;copy; 2000-2008 by John Wiley &amp;amp; Sons, Inc. or related companies. All rights reserved.</dc:rights>
    <image>
      <title>JosseyBass: All New Business Titles</title>
      <url>http://media.wiley.com/assets/1102/64/jb_logo.gif</url>
      <link>http://www.josseybass.com</link>
    </image>
    <item>
      <title>Responses to Change: Helping People Make Transitions</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-1604910593.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &lt;br&gt; The ongoing state of many organizations is one of change. People who experience major change tend to exhibit one of four patterns of response: entrenched, overwhelmed, poser, or learner. As a leader, you need to understand the patterns of response that people express and to customize intervention strategies to help them make the transition. People can pass through a given response stage and move to one that is more effective--especially if you provide&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-1604910593.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;br&gt;</description>
      <pubDate>Mon, 24 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-1604910593.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>CCL, Kerry Bunker</dc:creator>
      <dc:date>2008-11-24T05:00:00Z</dc:date>
    </item>
    <item>
      <title>Leadership Coaching: When It's Right and When You''re Ready</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-1604910437.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &lt;br&gt; Leadership in the top management ranks is often an isolated business. Many managers recognize that to focus their personal development plans they need the uninterrupted time and attention of a skilled, objective facilitator. This guidebook is for managers who are considering leadership coaching as a tool in their personal leadership development. It describes what leadership coaching is and cna help you decide whether it is appropriate for your situation&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-1604910437.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;br&gt;</description>
      <pubDate>Mon, 24 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-1604910437.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>CCL, Douglas Riddle</dc:creator>
      <dc:date>2008-11-24T05:00:00Z</dc:date>
    </item>
    <item>
      <title>Becoming a Better Value Creator: How to Improve the Company's Bottom Line--and Your Own</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470462094.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &lt;br&gt; Why do some companies perform beyond expectation year after year while others start out strong but quickly fizzle? The answer lies in their ability to create long-term value. In this book, a leading professor at the top-ranked University of Michigan Business School presents five keys to creating value by incorporating the efforts of marketing, manufacturing, human resources, and finance in a strategy for continuing bottom-line success. His fresh look&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470462094.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;br&gt;</description>
      <pubDate>Mon, 24 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470462094.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Anjan Y. Thakor</dc:creator>
      <dc:date>2008-11-24T05:00:00Z</dc:date>
    </item>
    <item>
      <title>Facilitative Coaching: A Toolkit for Expanding Your Repertoire and Achieving Lasting Results</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470192437.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470192437.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/37/04701924/0470192437.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; Many facilitators realize that the basic methodologies they use often fail to take their clients to a place of deeper learning and growth required when addressing complex issues. This book offers over seventy exercises, along with tips and tools for expanding the professional coach's repertoire and includes a full range of interventions. The book also includes step-by-step guidance on how to use these innovative methods with clients. Based on the&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470192437.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 24 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470192437.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Dale Schwarz, Anne Davidson</dc:creator>
      <dc:date>2008-11-24T05:00:00Z</dc:date>
    </item>
    <item>
      <title>Answering the Ultimate Question: How Net Promoter Can Transform Your Business</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470260696.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470260696.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/96/04702606/0470260696.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; Fred Reichheld's 2006 book &lt;i&gt;The Ultimate Question,&lt;/i&gt; that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470260696.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 24 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470260696.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Richard Owen, Laura L. Brooks, PhD</dc:creator>
      <dc:date>2008-11-24T05:00:00Z</dc:date>
    </item>
    <item>
      <title>Where am I Wearing?: A Global Tour to the Countries, Factories, and People that Make Our Clothes</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470376546.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470376546.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/46/04703765/0470376546.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; &lt;b&gt;A journalist travels to Bangladesh, China, Cambodia, Honduras, and back to the U.S. to trace the origins of our clothes&lt;/b&gt;&lt;p&gt;Globalization makes it difficult for anyone to know very much about the origin of the products they buy. When journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. On the way, he&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470376546.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 24 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470376546.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Kelsey Timmerman</dc:creator>
      <dc:date>2008-11-24T05:00:00Z</dc:date>
    </item>
    <item>
      <title>Conflict Resolution Quarterly, Volume 26, No. 1</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470424087.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470424087.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;br&gt;</description>
      <pubDate>Mon, 17 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470424087.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>CRQ (Conflict Resolution Quarterly)</dc:creator>
      <dc:date>2008-11-17T05:00:00Z</dc:date>
    </item>
    <item>
      <title>Presence-Based Coaching: Cultivating Self-Generative Leaders Through Mind, Body, and Heart</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470325097.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470325097.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/97/04703250/0470325097.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; &lt;i&gt;Presence-Based Coaching offers coaches a hands-on resource for developing the capacities and skills needed to be reliably present in all situations, and shows how to let go of habitual&lt;/i&gt;&amp;mdash;and often ineffective&amp;mdash;ways of responding. As author and leadership expert Doug Silsbee explains, once a coach has mastered the inner moves of directing their own attention, they can work to develop the same capability in their clients. The ability of a coach to facilitate&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470325097.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 17 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470325097.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Doug Silsbee</dc:creator>
      <dc:date>2008-11-17T05:00:00Z</dc:date>
    </item>
    <item>
      <title>Designing Matrix Organizations that Actually Work: How IBM, Proctor &amp; Gamble and Others Design for Success</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470316314.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470316314.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/14/04703163/0470316314.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; Organization structures do not fail, says Jay Galbraith, but management fails at implementing them correctly. This is why, he explains, the idea that the matrix does not work still exists today, even among people who should know better. But the matrix has become a necessary form of organization in today's business environment. Companies now know that if they have multiple product lines, do business in multiple countries, and serve many customer segments&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470316314.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 10 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470316314.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Jay R. Galbraith</dc:creator>
      <dc:date>2008-11-10T05:00:00Z</dc:date>
    </item>
    <item>
      <title>Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470293705.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470293705.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/05/04702937/0470293705.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; While exposing the risks inherent in maintaining a nontransparent relationship with customers, &lt;i&gt;Tactical Transparency&lt;/i&gt; provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470293705.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 10 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470293705.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Shel Holtz, John C. Havens, Lynne D. Johnson (Foreword by)</dc:creator>
      <dc:date>2008-11-10T05:00:00Z</dc:date>
    </item>
    <item>
      <title>The Credible Company: Communicating with a Skeptical Workforce</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470274743.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470274743.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/43/04702747/0470274743.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; In &lt;i&gt;The Credible Company&lt;/i&gt;, communication expert Roger D Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today s intellectual-capital assembly line, D Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470274743.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 10 Nov 2008 05:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470274743.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Roger D'Aprix</dc:creator>
      <dc:date>2008-11-10T05:00:00Z</dc:date>
    </item>
    <item>
      <title>High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us About Success</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470345039.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470345039.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/39/04703450/0470345039.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; Leadership is often a risky, lonely role possessing nearly unbearable lows and fleeting highs. Despite this emotionally and intellectually draining roller coaster, a handful of leaders deliver stunning results, with great consistency. They push past current leadership trends in order to achieve the most extremely challenging goals. They don't fall prey to the platitudes or cliches we see so often see in leadership theory. Instead, they succeed by&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470345039.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 27 Oct 2008 04:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470345039.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Chris Warner, Don Schmincke</dc:creator>
      <dc:date>2008-10-27T04:00:00Z</dc:date>
    </item>
    <item>
      <title>How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470300965.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470300965.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/65/04703009/0470300965.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; &lt;b&gt;A handy guide that every sales professional or business person can use to become a sales superstar&lt;/b&gt;&lt;p&gt;These days, making the sale is tougher than ever. That's why sales professionals and business owners who want to be the best they can be need more than just smooth talk to make it in the business. Selling is a job that requires an updated toolkit for real, lasting success. &lt;i&gt;How to Be a Sales Superstar&lt;/i&gt; teaches salespeople all the specialized skills they&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470300965.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 20 Oct 2008 04:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470300965.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Mark Tewart</dc:creator>
      <dc:date>2008-10-20T04:00:00Z</dc:date>
    </item>
    <item>
      <title>The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-047018387X.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-047018387X.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/7X/04701838/047018387X.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; &lt;b&gt;How to use brands to gain and sustain competitive advantage&lt;/b&gt;&lt;p&gt;Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&amp;amp;R's Brand Asset Valuator&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-047018387X.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 13 Oct 2008 04:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-047018387X.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>John Gerzema, Edward Lebar, Peter Stringham (Foreword by)</dc:creator>
      <dc:date>2008-10-13T04:00:00Z</dc:date>
    </item>
    <item>
      <title>Business Site Selection, Location Analysis and GIS</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470191066.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470191066.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/66/04701910/0470191066.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; All organizations-businesses, government agencies, and even individuals face location and relocation decisions: where to open a new store, where to build a new factory, where to locate a new transportation hub? Written by two of the leading researchers in the field, here is the first book to cover the convergent use of GIS for Location Science analysis. The book's integrated approach enables analysts to look beyond theoretical location constructs&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470191066.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 13 Oct 2008 04:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470191066.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Richard L. Church, Alan T. Murray</dc:creator>
      <dc:date>2008-10-13T04:00:00Z</dc:date>
    </item>
    <item>
      <title>The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470229543.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470229543.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/43/04702295/0470229543.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; The first wave of the Millennial Generation&amp;mdash;born between 1980 and 2001&amp;mdash;is entering the work force, and employers are facing some of the biggest management challenges they&amp;rsquo;ve ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America future work force. They are actually a larger group than the boomers&amp;mdash;92&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470229543.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 13 Oct 2008 04:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470229543.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Ron Alsop</dc:creator>
      <dc:date>2008-10-13T04:00:00Z</dc:date>
    </item>
    <item>
      <title>In Search of the Obvious: The Antidote for Today's Marketing Mess</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470288590.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470288590.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/90/04702885/0470288590.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: &lt;p&gt;Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.&lt;/p&gt;&lt;p&gt;Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470288590.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 13 Oct 2008 04:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470288590.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Jack Trout</dc:creator>
      <dc:date>2008-10-13T04:00:00Z</dc:date>
    </item>
    <item>
      <title>The Integrity Dividend: Leading by the Power of Your Word</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-047018566X.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-047018566X.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/6X/04701856/047018566X.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; Corporate and government scandals continue to deepen our mistrust of leaders. While credibility is the foundation of effective leadership, most leaders struggle, and sometimes fail, to align their words and their actions. Now for the first time, leadership expert Tony Simons has measured the bottom-line value of business leaders who live by their word and actually do what they say they are going to do. In&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-047018566X.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 06 Oct 2008 04:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-047018566X.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Tony Simons</dc:creator>
      <dc:date>2008-10-06T04:00:00Z</dc:date>
    </item>
    <item>
      <title>Achieving Class A Business Excellence: An Executive s Perspective</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470260343.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470260343.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/43/04702603/0470260343.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; A tough, challenging, and eventful journey is outlined in this cutting-edge business story. Greg, the company President, uses the latest edition of the trusted industry standard, &lt;i&gt;The Oliver Wight Class A Checklist for Business Excellence&lt;/i&gt;, to transform his business from mediocrity to industry leading performance. What he learns about senior management responsibilities and behaviors drives him to achieve outstanding rewards and benefits, not the least&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470260343.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 29 Sep 2008 04:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470260343.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Dennis Groves, Kevin Herbert, Jim Correll</dc:creator>
      <dc:date>2008-09-29T04:00:00Z</dc:date>
    </item>
    <item>
      <title>Trump University Branding 101: How to Build the Most Valuable Asset of Any Business</title>
      <link>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470189002.html?cid=RSS_JB_BUSINESS</link>
      <description>&lt;br&gt; &lt;table cellpadding="0" cellspacing="0"&gt; &lt;tr&gt; &lt;td valign="top"&gt;&lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470189002.html?cid=RSS_JB_BUSINESS"&gt;&lt;img src="http://media.wiley.com/product_data/coverImage80/02/04701890/0470189002.jpg" border="0" align="top"&gt; &lt;/a&gt; &lt;/td&gt; &lt;td valign="top"&gt;&lt;img src="http://media.wiley.com/spa_assets/spa_images/rsstrack.gif?Section=RSS_JB_BUSINESS&amp;PageType=RSS&amp;SiteCd=JB2" width="1" height="1" border="0" align="top"&gt; &amp;nbsp;&lt;/td&gt; &lt;td valign="top"&gt; The Trump University guide to building brand value for long-term business success&lt;br /&gt;&lt;br /&gt;Whether a business is large or small, its brand is probably its most important and valuable asset. How a brand is managed has tremendous impact on an organization's ability to attract and hold customers, achieve high revenue and profits, and ensure future success. The most powerful brands are worth billions of dollars, but to build a powerful brand at any level requires&lt;br&gt;&lt;br&gt; &lt;a href="http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470189002.html?cid=RSS_JB_BUSINESS"&gt;Read More...&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/table&gt;</description>
      <pubDate>Mon, 29 Sep 2008 04:00:00 GMT</pubDate>
      <guid>http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470189002.html?cid=RSS_JB_BUSINESS</guid>
      <dc:creator>Don Sexton</dc:creator>
      <dc:date>2008-09-29T04:00:00Z</dc:date>
    </item>
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