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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Joanne Scheff Bernstein, Philip Kotler (Foreword by)
ISBN: 978-0-7879-7844-0
Hardcover
320 pages
November 2006
US $27.95 add_to_cart.gif

Other Available Formats: E-Book
 
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“…the chapters stand as worthwhile updates of a field that has faced a variety of changes and challenges in that intervening decade.” (Nonprofit and Voluntary Sector Quarterly, 05/01/2008)
 
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