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Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests
josseybass.com
Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests
Mal Warwick
ISBN: 978-0-7879-6712-3
Paperback
272 pages
March 2003
US $30.00
Other Available Formats:
E-Book
This Title is Part of the Following Series:
The Mal Warwick Fundraising Series
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“…Mathematically educative…” (
Interactive Marketing
, Vol. 6, No. 3, Jan/Mar 2005)
If you are an instructor, you may
request an evaluation copy
for this title.
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