Part One: The Five Fundraising Strategies.

1. Growth.

2. Involvement.

3. Visibility.

4. Efficiency.

5. Stability.

6. How the Five Strategies Work in the Real World.

Part Two: Choosing the Right Fundraising Strategy for Your Organization.

7. Getting a Fix on Your Organization's Vision.

8. Translating Vision into Goals.

9. Matching Goals to Fundraising Strategy.

10. Setting Achievable Objectives.

11. Exploring the Future with Scenario Planning.

Part Three: Making Your Fundraising Strategy Work: Tactics and Techniques.

12. How Much Should Fundraising Cost.

13. The Costs and Benefits of Fundraising Tactics.

14. Choosing the Right Fundraising Tools for Your Organization.

15. Evaluating Your Success: The 10 Benchmarks of Successful Fundraising.

16. How Much Are Your Donors Worth.

17. Are You Investing in the Future?