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Rosso on Fund Raising: Lessons from a Master's Lifetime Experience
Henry A. Rosso
ISBN: 978-0-7879-0304-6
Hardcover
185 pages
October 1996
US $40.00 add_to_cart.gif

This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
 
Description
Table of Contents
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THE ESSENTIALS OF FUND RAISING.

1. Setting Realistic Expectations.

2. Growing a Successful Fund Raising Program.

3. Developing Leadership for Fund Raising.

4. The Art of Asking with Composure.

5. It's All About Being Friends: Cultivating Donors.

6. Diversifying Funding Sources.

7. Classic Mistakes and Their Lessons.

8. Evaluating Fund Raising Programs and Capabilities.

FUND RAISING IN PERSPECTIVE.

9. Our Heritage: Rich in Values and Virtues.

10. A Blend of Art and Science: The Five Essential Steps in Disciplined Fund Raising.

11. Language and the Gentle Arts of Persuasion.

12. My Start in Fund Raising.

13. Stewardship in Giving and Receiving.

14. Recollections by One Who Was There.

15. A Call to Service.
 
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