HENRY A. ROSSO has almost five decades of experience as a fund raising professional. He is founder and director emeritus of The Fund Raising School, a program at the Center on Philanthropy at Indiana University. Rosso is the editor and lead author of Achieving Excellence in Fund Raising (Jossey-Bass, 1991), which won the 1992 Staley/Robeson/Ryan/St. Lawrence Prize for Research on Fund-Raising and Philanthropy presented by the National Society of Fund Raising Executives.